Holiday Market Showing Signs Of Recovery
The global recession has hit the holiday market hard. One of the first high-profile companies to feel the punch was the tour operator XL and their have been many more giving up the ghost since. TUI however, Britain’s biggest tour operator has revealed the first good news in a long time this month by announcing that its holiday sales are up on the previous month’s figures.Peter Long, chief executive at TUI suggested that this is because people are now a bit more comfortable about spending their disposable income. They are have realised that the recession it is not as bad as everyone made it out to be and now want to relax. “Customers who delayed purchasing holidays in the early booking season have started to return to the market” the company said.
Another factor that is likely have an influence is low interest rates. Utility bills have been reduced, mortgage rates are at a low point and food costs are at a reasonable level also. This all adds up to a little more money in people’s pockets and they want to take a little time out from the stresses of work.The hotter countries are proving to be the most popular locations, especially those with the Caribbean and Mediterranean regions where people can de-stress and take some time out for themselves. Also very popular at the moment are all inclusive holidays.
Even though purchases are technically 7% less than this time last year, as a whole this figure is better than it has been all year. They have sold 93% of their winter holidays because despite the worst performing market currently being the Nordic region, holidays to Canada have been doing very well
TUI has said that this pick up represents a general improving trend in holiday sales. The market is regaining strength we feel and we would not be surprised if next years figures are close to their normal levels again.
For the best fly drive Canada holidays visit Canadian Sky
